Home and Beauty Entrepreneurs Join WIN 2017!

The Boston WIN Lab has four Beauty and Home entrepreneurs entering the program in 2017, all with the goal of incorporating organic and all-natural ingredients into our makeup, fashion, and cleaning products. This should come as no surprise, as the all-natural and billion dollar beauty market is still on the rise. People have been buying organic foods for long enough, concerned about what goes into their bodies, it seems only natural to start worrying about what goes on our bodies and is used in our homes as well. One WINner founded her company after discovering for herself how chemicals in beauty products can have serious physical impact, while other WINners are looking at natural solutions ranging from cinnamon-inspired footwear fashion to fresh-smelling laundry and home cleaning. This year’s Beauty and Home WINners are:

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Krysta Lewis of Aisling Organic Cosmetics
Aisling Organic Cosmetics is a revolutionary line of high-performance and all natural/organic makeup. The line was established after the founder had been sick for years and discovered one of the culprits was her makeup. Finding no options that were all natural and high performance led her to create Aisling Organic Cosmetics.

Van Adraneda of Junipo LLC
At Junipo, we make and sell casual shoes with cinnamon insoles. Our shoes are very comfy and keep the feet smelling great.

Ivy Camelia Lawson of Logwood Company, LLC
Specialty raw honey and honey derived natural set products.

Devin Donaldson of The Optimist, Co.
A line of truly natural cleaning and laundry products with ingredients our customers can easily read and recognize as safe


AUTHOR: Mira Kennedy


Meet WIN's Eight Technology Founders

As the largest category of WINners this year, eight out of twenty three entrepreneurs are utilizing technology to bring their vision of the future to consumers and businesses alike. This year’s Technology WINners have a variety of focuses, from fitness networking to girlhood STEM engagement. Tech is a fast-growing industry; it’s already quickly advanced and improved many areas of daily life, but these entrepreneurs saw openings in their respective markets for their passions to benefit from tech. One incoming Tech WINner, Joulez, is a recent alumna of MassChallenge that brought home $50,000 as one of eleven Gold Winners in the accelerator’s overall competition. The Technology WINners for 2017 are:

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Veselina Stanislavova Arangelova of Ataxa Tech Solutions
ATAXA is a case management software. Our goal is to provide a tool that will help practitioners handle case related documents in a shared database, organize and make them easily accessible from anywhere to authorized users. The implementation of this case management system will eliminate the need of carrying of hardcopy files and deal with the physical reality of possession.

Scarlet Batchelor of COEO Fitness
COEO is an app networking together the triad of boutique fitness studios, instructors, and clients with a focus on instructors as the powerful backbone to the ecosystem.

Kari Heistad of Diversity Dashboard
The Diversity Dashboard is an online project management software for corporate diversity professionals to help them track their activity, measure their results, and analyze their ROI.

Holly Fox of EDU-CRED
EDU-CRED is an ED Tech company supporting licensed professionals with the ability to effortlessly track, retain and deliver to the licensing body requisite documentation to meet Continuing Education obligations and maintain professional certification. The platform supports compliance with multiple professional licensing requirements and offers customized audit support for timely license renewal.

Cathy Copeland Titus & Lynda Russo of Friendly U
FriendlyU is an online network for college admissions, student ambassadors, and on-campus clubs to connect with interested high school students during their college search. We have a rate, rank and compare feature in the app that gives high schoolers a way to keep their search organized. Our data helps colleges meet enrollment goals and improve retention rates while helping students find the right fit and transition successfully.

Stephanie Rowe of Joulez
Joulez is a for-profit consumer product startup focused on empowering girls aged 8-12 with the skills, vocabulary and courage needed to create the technical innovations of tomorrow. Joulez fuses arts and crafts with electronics to create fun and educational room décor building kits that inspire girls to get excited about STEM.

Carolyn Langer of Valiance Health and Disability
Valiance Health and Disability assists parents/guardians of children with special needs in navigating the maze of highly complex and fragmented services supporting individuals with disabilities. Offered as an employee benefit, Valiance is valued by employers as a means to recruit and retain top talent, improve worker productivity through reduced absenteeism and presenteeism, differentiate businesses in the marketplace, and promote a more diverse and inclusive workforce.

Jayanthi Narasimhan of Watch Rx
WatchRx offers a smartwatch with phone & GPS to help seniors take their medications on time, live independent with dignity, reminders showing the name, dosage and image, emergency calls & live GPS tracking and alerts caregivers for missed medication, GPS, emergency via caregiver app.

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DartDrones heads to ABC's Shark Tank

DartDrones heads to ABC's Shark Tank

WIN Lab alumna Abby Speicher heads to Shark Tank on February 24 to pitch DartDrones, a company that teaches soon-to-be drone pilots how to fly with online and in-person classes nationwide. Certainly no easy task, DartDrones makes sure it keeps up with FAA regulations in order for their clients to pass an intensive, 60 question test - a requirement for those who want to become a certified commercial drone pilot.

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Loveleaf Co. Partners with Whole Foods for 7 Day Challenge

Loveleaf Co. Partners with Whole Foods for 7 Day Challenge

WIN Lab entrepreneur Ally Milligan of LoveLeaf Co. has spent the last few months working with the Boston Whole Foods Market team to bring all of you something special this month! To kick off the new year, they launched a 7 Day Salad Challenge. The premise is simple; all you have to do is eat one salad a day. And they know a thing or two about salads. LoveLeaf Co. provides the shopping list and a week of healthy, seasonal salad and bowl recipes. And you eat the salads. For seven days. It’s a simple habit that just might change your life and they're excited to show you how.

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Dropzone Wins $5k from StreetShares

Dropzone Wins $5k from StreetShares

Current WIN Lab entrepreneur, and women founder, Courtney Wilson just took home $5,000 in funding from StreetShares 2017 Veteran Small Business Awards! StreetShares brings together business owners in search of funding and investors looking for both financial and social returns. 

The first place winner, DropZone for Veterans, is a customizable directory of high-impact veteran benefits. You can kind of thing of them as the Yelp of resources for military veterans. In a day where searching for things like yoga classes and restaurants is as easy as hitting a button on your phone, Wilson decided that the same should be true for Veterans who want to access the resources that are currently available but incredibly scattered.

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