MILESTONE I:
THINKING BIG & AVENUES FOR GROWTH

WIN’s core value is to think big and the Lab is dedicated to empowering the WINners to scale their ventures. In preparation for the first milestone, the WINners must identify key avenues of growth for their businesses. Milestone I culminates with a pitch that outlines their growth plans, metrics, and the design of these market tests. 

 

MILESTONE III:
REPORT TO THE BOARD

Phase I culminates in a growth plan pitch. Based on the results from their beta tests, the WINners will present their growth vision, avenues for growth, and overall plan to scale during Phase II of the Lab. The pitch includes three year financial projections, a refined marketing and sales plan, and finally a gap analysis that identifies what the business needs to scale. These pitches will be delivered and evaluated during the Phase I Report to the Board session

MILESTONE II:
CUSTOMER ACQUISITION

Milestone II is focused on the key driver of growth: customer acquisition. WINners are expected to refine their go-to-market sales and marketing plans throughout Phase I of the Lab. To fulfill this milestone, WINners must create a refined pitch that shows: key customer acquisition activities, timeline, and budget for the upcoming year. In addition, WINners must develop an action plan focused on building and growing sales channels. 

 


ACCELERATORS:

MassChallengeMassChallenge runs a 4-month accelerator program that provides mentorship, office space, education, industry networking, and community. Startups advance through three rounds of competition in the MassChallenge program, with final-round startups eligible for a number of grants from government and industry sponsors.

Greentown Labs – A 33,000 square foot facility for green / energy tech startups. In addition to office space, Greentown provides a well-equipped machine shop for prototyping, and hosts many events that give member companies opportunities to connect with press, partners, investors, and talent.

RevUp by BetaSpring – An accelerator that for startups focusing on growth through revenue instead of fundraising, this program provides mentorship tailored to that purpose, upfront growth capital, and a dedicated team of marketing/growth specialists to help companies capitalize on opportunities.

TechstarsIt offers a 3-month, mentorship-driven program, culminating in Demo Day presentations to press and investors. TechStars emphasizes their mentors (nearly 200 in Boston, 2,000+ worldwide), their tight-knit alumni network (over 100 from Boston, nearly 700 worldwide), and hands-on support as the main benefits of participating.

LearnLaunchConnecting educators, government, industry, and innovators in the education space, LearnLaunch supports education innovators through their coworking space, their non-profit LearnLaunch Institute, and two accelerator programs: LearnLaunch Boost and LearnLaunch Breakthrough. 

Bolt: Investing in startups “at the intersection of hardware and software,” Bolt is the hub of Boston’s hardware startup community, and have a San Francisco location as well. 

TiE ScaleUp: This five-month program from TiE Boston is an accelerator for startups that have already received $250k or more of seed financing and are looking to scale further. They’re aiming to provide sector-specific mentorship, CEO & industry partner roundtables, and structured access to investors throughout the program, as well as an end-of-program Demo Day.

Founder Institute – This idea-stage accelerator focuses on training founders, providing a weekly curriculum and business-building assignments over three & a half months, as well as mentors from the startup and investment community. 

athenahealth MDP Accelerator – Part of healthtech company athenahealth’s “More Disruption Please” program, the MDP accelerator offers free office space in their Watertown HQ, mentorship, access to athenahealth clients, and seed capital. They’re meant for innovative, provider-facing health care startups.

Fairmount LaunchPad – At the Fairmount Innovation Lab located in Dorchester, this accelerator aims to support Boston’s creative industry and connect the community along the Fairmount commuter rail line. 

Smarter in the City – A non-profit aimed at supporting local tech entrepreneurs from underrepresented communities, this accelerator provides five months of free workspace, mentoring, and in-kind services from local tech, marketing, and PR firms.

Power Launch Accelerator – A new accelerator for social entrepreneurs, Power Launch is a two-month program to provide early-stage organizations with “leadership and organizational development training, expert mentors, and a range of professional consultants and pro bono services.” 

Babson Summer Venture Program: A 10-week intensive experience designed to accelerate the development of student entrepreneurial ventures.

EXPOSURE/PUBLIC RELATIONS:

Submit to the Predicting our Future podcast
A new tech/startup podcast called Predicting Our Future where serial entrepreneur Andrew Weinreich predicts the next revolutions in technology in a variety of verticals by speaking with leading CEOs and identifying massive opportunities for entrepreneurs. You can submit your own companies to participate and to be interviewed for the podcast.

WIN LAB SPECIAL OFFERINGS:

1. Zendesk:
Zendesk has welcomed WIN Lab as a Partner! For those of you that are not familiar, Zendesk is a customer service platform designed for companies that want to create customer relationships that are more meaningful, personal, and productive with the use of live chat, phone, messaging, etc. Shout out to Apollonix for making us aware of this opportunity!

As part of the partnership, WIN Lab WINners are eligible to receive $117/month for 12 months in credits, which is equivalent to 3 seats on the Zendesk Team plan and 3 agents on Zopim Chat basic plan. Please note, you may choose any plan, but the credit is only good for $117 for 12 months.

To qualify for this offer you must:
• Be new to Zendesk
• Apply the coupon code to your trial before purchasing

In order to redeem this offer, apply at the link below and mention WIN Lab as your incubator in the incubator section of the application form.
https://www.zendesk.com/startups/

Get started resources
Getting Started:  http://www.zendesk.com/support/getting-started
Tutorials: Zendesk Tutorial (for admins) & Zendesk Tutorial (for agents)
 
Setting up different channels:
Email forwarding to your Zendesk
Zendesk for Facebook
Zendesk for Twitter
Zendesk - Zopim Live chat
Zendesk - Voice
Help Center 


2. Moo

This one I know quite a few of you have been waiting for. Each WINner gets one 50% off discount code and one 20% off discount code to use. They’re one use, product total only. (Here’s the website.) Each of you have a specific code for use so when you’re ready to order, let me know and I will forward along that code.


3. Hubspot
HubSpot is a software platform to help you generate leads, close deals, and manage your pipeline and offers a growth stack of products for customer relationship management, marketing, and sales: powerful alone, and even better when used together. HubSpot’s free CRM aligns sales and marketing with ease, HubSpot Marketing helps you grow your traffic and convert more visitors into customers, and HubSpot Sales helps you skyrocket your productivity and close more leads with less work.

Hubspot is offering 90% off of two of their packages for startups, which include their starter package and their growth package. Click the links for more details. One of their team members is going to be coming in on April 4 from 6:30 – 7:30pm in the downtown Boston space to walk through how to use the platform (both the starter and the growth platforms) for anyone who is interested. I will send a meeting notification so that you have it on your radar. 

To qualify you must: 
have less than $1 million in funding
Have less than $1 million in lifetime revenue
Not be a HubSpot customer
Not be a marketing agency
 

STARTUP TOOLS:
StrengthsFinder
DISC
MyersBriggs
Marketeer
99 Designs
Shoobx
Google (Analytics, Docs, Adwords etc.)
Squarespace
Wordpress
Hootsuite
Buffer
Insightly CRM
HubSpot CRM
 

BOOKS:
The Startup of You
Lean Startup
Do More Faster
Emotional Intelligence by Daniel Goleman


 

PAT HENRIQUES
FOUNDING PRINCIPAL, THE HENLEE GROUP

DR. PATRICIA FLETCHER
CEO & FOUNDER, PSDNETWORK

SMAIYRA MILLION
PARTNER, HIGHLAND CONSUMER PARTNERS