July 16-22 is Independent Retailer week!

To mark the occasion, the WIN Lab has collaborated with four savvy entrepreneurs to get their advice on everything from opening up shop to helping their retail partners sell. Because finding the right retailer(s) can sometimes feel like dating: exciting, exhausting, misleading but is also worth the work and the wait. So, if you're an early-stage entrepreneur looking at wholesale as a new sales channel or simply want to learn more before taking the entrepreneurial plunge, these posts will help get you going.

Written by Emily Lagasse, founder of Fedwell Pet Foods.

Written by Katharine ReQua, co-founder of Boston retail space For Now.

Written by Krysta Lewis, CEO and founder of Aisling Organic Cosmetics

Written by Angie Sanchez, CEO of Artyfactos